New technologies

The new suite of 1 NIKKOR lenses is built under a tradition of quality and precision, meant to capture the highest image integrity. Each element, each mechanism was designed to be compact, yet powerful. To be functional, yet beautiful. The result is a unique line of lenses that balance aesthetics, convenience and NIKKOR optical engineering. 

 Nikniiiion 1INNOVATION

Engineered From the Ground Up

The Nikon 1 was designed to be an imaging system for today’s constant and evolving creative expression. Starting with an all new high-speed AF CMOS sensor and new lens system, it combines unprecedented speed, unique features and all the tools you need to tell a better story. In one small, beautiful package.

Intuitive and Easy to Use

Nikon 1 was made for the pace of the modern lifestyle — convenient, intuitive and responsive. Functions are simple yet robust, meant to enhance your expression, not hinder it. Just turn the dial to go from mode to mode, shooting along the way.

EXPRESSIVE LIVING

Split-Second Auto Focus

Nikon 1 is poised to deliver incredibly sharp images when the moment strikes. While shooting, the autofocus system analyzes the scene, scanning 73 focus points, and maintains continuous focus at up to 10 frames a second. As long as you’re ready, so is your camera. 

Photos Brought to Life

The motion snapshot feature captures a few seconds of beautiful, slow motion footage combined with a still shot to create a short clip complete with your choice of background music. You’ll capture a sense of the moment, making it easy for others to feel it, too.

Smart Photo Selector

When you see that photo opportunity, start shooting. The Nikon 1 will find the best shot for you. It takes 20 photos with one press of the shutter button, analyzes each, narrows the field to five, then delivers you the optimal
photo—and better results. 

Capture Movies and Stills Simultaneously

When recording full HD movies, capture hi-res photos simultaneously by simply pressing the dedicated shutter button. Autofocus will keep both your stills and movies sharp, allowing you to tell more of the story. Without missing a beat.